Out now!
Presented as a quest, this comprehensive guide to buying websites leads the reader through a series of challenges on the journey to claim the prize—to successfully buy a website without losing an arm and a leg on the way.
The book goes step-by-step through the whole process of buying a website: deciding whether a website is needed in the first place and, if so, whether to buy or build from scratch; considering what the website is intended to achieve, and what sort of website is best suited to achieving it; examining where to look, what to look for, and what dangers to look out for along the way; establishing the value of the website; subjecting it to close scrutiny; negotiating and completing the deal.
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