Category Archives: Business

The Buyer’s Quest: A guide to buying websites

Posted on by

Out now!

The Buyer's Quest: A guide to buying websites by Kay McMahonPresented as a quest, this comprehensive guide to buying websites leads the reader through a series of challenges on the journey to claim the prize—to successfully buy a website without losing an arm and a leg on the way.

The book goes step­-by­-step through the whole process of buying a website: deciding whether a website is needed in the first place and, if so, whether to buy or build from scratch; considering what the website is intended to achieve, and what sort of website is best suited to achieving it; examining where to look, what to look for, and what dangers to look out for along the way; establishing the value of the website; subjecting it to close scrutiny; negotiating and completing the deal.
Continue reading →

Selling Digital Products the Simple Way

Posted on by
Reply

A guide to digital goods services

by Kay McMahon
First Edition: published 17 April 2014

If you’re a creative kind of person and would like to sell your creations online, very likely the first question you’ll ask is: How do I do it?

The problem for many creative types is that they don’t have the time, technical skills or inclination to build themselves a website of any kind – let alone an eCommerce website, which is a notoriously complicated process. They could pay someone to create and maintain a website for them, but that can be expensive. Or they could sign up with a marketplace like Amazon, and end up having to hand over at least 30% of the sales proceeds.

All the creator really wants to do is give people a simple “Buy this” link where they can hand over the readies and download the creation. Simple and straightforward for all concerned.

Fortunately, a third option has arisen in recent years that allows creators of digital products to do exactly that. The providers of this third option are known as digital goods services, and they’re the subject of Kay McMahon’s report, Selling Digital Products the Simple Way.
Continue reading →

Snake oil! How ‘Make Money Online’ scams work …and how to avoid them

Posted on by
Free Snake Oil!
Download Snake Oil! free of charge!
Offer lasts from 0700 GMT on 27 July to 0700 GMT on 28 July.
If you’d leave us a review as well, we’d appreciate it. Thanks!

Snake oil! How 'Make Money Online' scams work ...and how to avoid them by Kay McMahon & Theodore Koukouvitisby Kay McMahon & Theodore Koukouvitis
First Edition: published 14 November 2012

Are YOU Sick Of Being A Wage Slave… While Your Fat Cat Bosses Take It Easy?

Don’t YOU Deserve A Better Life?

You Can Make $$$,000s WHILE YOU SLEEP!!!

If you’ve ever considered trying to make a bit of extra money online, then you’ve probably already encountered the sort of messages above while you’ve been pondering how to do it.

A whole industry has sprung up offering this kind of “Make Money Online” (MMO) proposition. A quick search of the Web will turn up thousands of different websites, all promising to show you how you can make incredible amounts of money online, with very little required from you – little or no expertise, little or no effort, and just a few dollars to unlock the door to limitless wealth.

Sound too good to be true? Continue reading →

WWWordsmith: Forging a living from online writing

Posted on by

WWWordsmith: Forging a living from online writing by Kay McMahon & Theodore Koukouvitisby Kay McMahon & Theodore Koukouvitis
First Edition: published 13 December 2012

Everyone’s supposed to have a book in them, aren’t they? That piece of folk wisdom underlies the dream that many people have of making a living online through writing. WWWordsmith: Forging a living from online writing is here to explain how, if they’re good enough, they can make that dream a reality.

Authors Kay McMahon and Theodore Koukouvitis have teamed up again to write about the ins and outs of making money online from writing. Each of them brings their own particular perspective to bear on the online writing industry. In building his career as a successful freelance writer, Koukouvitis has run the full gamut of job-seeking platforms and has amassed rich experience of the methods required to compete successfully for commissions in a fiercely competitive marketplace. McMahon has been running a business based on websites – for which she’s supplied much of the writing – for well over a decade.

The result is a book that covers all aspects of earning a living online through writing. First, a brief introduction looks at the practical benefits of an online writing career, and sets the scene for the discussion of the two basic ways of making a living online through writing: writing as a job (freelancing), and writing as a business (self-publishing). There follows a look at what makes people willing to pay for writing – the needs that the writer must satisfy in order to succeed.
Continue reading →

Opposing Forces: How online reputation management can work for fame or shame

Posted on by

Opposing Forces: How online reputation management can work for fame or shame by Theodore Koukouvitisby Theodore Koukouvitis
First Edition: published 9 October 2012

Do you care what other people think about you?

For most of us, the answer is that we care at least about what some people think about us, some of the time – whether we’re applying for a job, asking someone out on a date or even just choosing what clothes to wear for a special occasion. For a business, the answer has to be a resounding “yes” – your business flourishes or perishes on the basis of its reputation.

So if what other people think about you is important, what about the things that people are saying about you?
Continue reading →